eCommerce tools are changing all the time, but there’s a few key tools every eCommerce business needs to keep running. Think of it as a cake: you’ll always need the same few ingredients to build the base, but the flavors and decorations can change with each recipe.
As we enter the new year, it’s important to gather up the best tools for a well-rounded business plan. If something wasn’t working before, switch it out for a better software solution.
Of course there are solutions you have to have to make all the pieces of your business run, like a channel management software, a shipping platform, a marketplace channel, and an eCommerce platform. And then there’s everything else.
Here’s a quick sampling of software you’ll need as an eCommerce business:
- Marketing (email, social, etc.)
- Online store platform
- Amazon Product Search
SkuVault has the inventory piece handled. Now you need the rest of your tech stack to build a bigger business in 2020.
What are eCommerce Tools?
eCommerce tools are software solutions business owners implement to run different areas of their eCommerce business.
Why are eCommerce Tools Important?
eCommerce tools automate processes a business owner doesn’t have time to do themselves everyday.
For example, instead of manually posting social media messages, you can implement a social media scheduling tool to automate the process. Or better yet, outsource the task to someone else on staff.
The need for additional software outside of eCommerce necessities will likely arise as holes are poked or demand is generated.
However, it’s not a bad idea to make a list of the tools you need before the start of the new year. Take stock of what worked the previous year, what didn’t, and where you could use some help.
What are the Best eCommerce Tools for 2020?
1. Email Marketing
You didn’t start a business to create email workflows forever. At the beginning of your business, sure, you probably acted as a one-stop shop. But now, times are different and you need a software to automate emails for you.
Email marketing is a powerful tool for client retention and personalization. It’s the quickest way to communicate news to your client list and prospect list if they’re opted in to a newsletter. Let them be the first to know about sales, product updates or releases, and partnerships.
With each software, users can create and send emails all in one place:
- Create a list (segmentation is highly encouraged)
- Attach the list to a customized email template
- Attach the template to a campaign to monitor performance
- Schedule the email for later or attach as part of a drip campaign
Both software options operate as full marketing suites, so the option to expand on other marketing efforts live there as well.
Email marketing has always been important, but especially going into 2020. Customers have become numb to targeted messages and ads and value authenticity over bots. The avenues of communication are growing, but not necessarily for the best.
Email is your opportunity to connect with clients without a filter.
What is a successful business without data? Not a good one.
If you haven’t already created a Google Analytics account for your business, enter the new decade with one. It’s free of charge.
Analytics software tracks user activity on each page of your website. Business owners can learn valuable data from Google Analytics to help determine where to put marketing efforts.
For example: if visitors are viewing your pricing page, but exiting quickly, you probably need to make a few tweaks.
To view analytics of your actual business data, utilize a solution like Anvizent.
Anvizent improves business owner’s visibility into data-driven insights with dashboards and reports. Dashboards and reports are crucial when you need to see day-to-day information at a glance.
Analytics software like this is also helpful to identify trends and uncover issues. Say goodbye to backcombing through sales history on a spreadsheet. Google Analytics and Anvizent help retailers make smarter purchasing decisions and better lead-gen decisions.
3. Online Store Platform
An online store is the window display to your business. It needs to be engaging, it needs to be easy to navigate, and it needs to be stable.
BigCommerce is a great option for an eCommerce seller’s online store platform. BigCommerce allows users to build an online store from start to finish.
As an eCommerce seller, you don’t always have the means necessary to hire a team to handle website design and all that comes with it.
With BigCommerce, entrepreneurs can design their online store with templates, integrate social channels for promotion, and host their site securely with a high speed uptime all in one place.
Aside from inventory, accounting information is the most important thing to keep track of in your business. If the method you used in 2019 didn’t cut it, it’s time to kick it up a notch with QuickBooks.
Accounting software like QuickBooks is perfect for small eCommerce business because it’s straightforward and transparent.
Users can manage multiple vendor payments and create customized invoice templates to maintain brand awareness.
QuickBooks is also on the side of retailers. It comes built with inventory features like tracked goods and purchase orders. Although it’s not a robust inventory management system (you’ll need something like SkuVault later), it’s a nice entry point to manage finances and orders all-in-one.
5. Amazon Product Search
Starting a business on Amazon is daunting. There’s a lot of ducks to get in a row (most are outlined in this article), but researching the right product to sell is a good place to start.
Amazon product search software like JungleScout is a step in the right direction.
JungleScout helps new sellers find the most profitable product opportunities by pulling a catalog of all Amazon products. Users can filter products by sales rank or revenue to stack their odds against the competition.
This is not only a smart software to help you in the beginning, but throughout your entire Amazon sales journey.
JungleScout offers keyword research tools to get your listings shown, a product tracker to measure potential products over time, and a supplier database to source the best suppliers for your products.
A tool like this is invaluable to start out the new year in a big way.
Inventory is at the heart of an eCommerce business. Once you’ve got it nestled securely inside an inventory management system, the rest of your business needs to fall into place accordingly.
There are hundreds of eCommerce tools out there. It’s important to look for a software that, of course, fits the budget, but also one that seamlessly fits into the rest of your tech stack.
A successful tech stack works together to build a strong foundation for your business to succeed. These software act as a supporting role to your inventory, so they need to be as supportive as possible.
Although December is a busy month for everyone, it’s a good time to evaluate the past year’s business practices and start the journey to a better solution.