We did a guest post for ShipStation on the subject of shipping out the right product, to the right customer, on time! Excerpt:
In eCommerce, shipping out the right product, to the right customer, on time, is critical. Customers expect products and services almost instantaneously; digital products can be purchased, downloaded, and enjoyed in the span of seconds. Coupled with solutions like Amazon’s single-click purchasing, there’s no longer any need to even fill out your payment info: it’s all saved and ready for you to make a purchase. With this immediate-gratification online culture in mind, keeping your customers happy means you need to deliver your products as close to “immediately” as possible. This means shipping same-day or next-day, depending on the purchase time. Read the rest!