Seahorse Enterprises

Seahorse Enterprises

Baby Gear & Clothing Case Study

Baby Cubby is a subsidiary of Seahorse Enterprises and is a seller of baby gear and clothing. 


Company Profile: Seahorse Enterprises is a retailer whose subsidiary, Baby Cubby, sells baby gear and clothing in-store and online. Everything they do is focused on helping parents find the safest and best products, and reminding parents how important their role is, while creating a fun shopping environment.

 Solution PartnersAmazon | eBay | Magento


 IndustryBaby Gear & Clothing

“SkuVault has been instrumental in streamlining our warehouse processes along with lowering our customer service costs and increasing our customer satisfaction.”


 Challenge | Constant overselling and overstocks

Cameron Muir started Baby Cubby to help new parents find peace of mind while they shop for the best products for their little ones. The problem was that between managing inventory across four Magento stores and cross-selling items on Amazon and eBay, Baby Cubby struggled to find its own peace of mind. Cameron explained, “Previous to SkuVault, we manually entered inventory into each channel for selling, and completely left inventory unmanaged on our Magento channels.” This resulted in constant overselling and out-of-stocks leading to lower customer satisfaction and higher customer service costs.

 Solution | Cloud-based solution with channel integration

Cameron chose SkuVault because it was a cloud-based solution that would integrate with all of the channels that Seahorse Enterprises used, its affordable price tag, and its ability to grow with the company from one user to many. “SkuVault has been instrumental in streamlining our warehouse processes along with lowering our customer service costs and increasing our customer satisfaction,” Cameron said. “Now our correct inventory syncs immediately to all of our channels, and correctly notifies us of low and out-of-stock items. Before, we often missed low stock items because we were manually monitoring through inventory counts.”

 Results | Reduced out of stocks, mis-picks, and mis-ships 

Without the help of ShipWorks’ automated features, Smith says their shipping process would be stuck in the Stone Age. The SkuVault-ShipWorks partnership works together again by implementing a barcode system to cross-reference orders and verify for accuracy. As a result, Get Lowered mis-picks have decreased from 3% to 0.5%, and they are now able to fulfill more orders in one day than ever before. Although it all sounds simple enough, Smith knows selling online can be a challenge. “It’s definitely not a quick and easy process as some people might like to believe,” he says. “Things are always changing, and you have to stay up to date on things in the marketplace on so many levels.” However, going forward he believes his business will thrive with systems set in place like SkuVault and ShipWorks. “We feel confident that we now have all the systems in place that would allow us to grow the volume of the business,while still being able to offer our customers fast, reliable service they have come to expect from us,” says Smith.

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